Rule No.1: Our journey will often attract the people who believe in what we provide.
This is my story and even though I'm 25 it attracts investors and clients in their 40's people who can relate to me and may even see themselves in me. Before we even blab about our accomplishments your journey or story will help you in many ways.
The reason why and steps I took to build my personal brand and what it gave me is exactly why people pay me today. Communicate your journey effectively can often filter through your audience to find out who wants to make a purchase or invest with you.
In property, it may be the reason for being sick of your job or finding that you needed more time as your kids grew up that you decided to become an investor.
"It's not what we say, but how we say it"
Let's break this down. I started a campaign because behind every successful brand whether it be Nike's 'Just Do It' or Sony's 'Make. Believe' we all need something that helps people emotionally engage with us.
My campaign or slogan (I've had many) came from my last name and the reason why I do what I do today. My second name 'Shakur' comes from the word 'appreciation' and Power is my mission, the reason why I started is that I wanted to put a positive twist on the word because regardless of where you come from, you can reach your idea of success, wealth and power.
This has lead to closing deals and raising millions in Property Investments. If you would like to get updates on more valuable content, subscribe to my newsletter at https://www.getrevue.co/profile/AbdulShakur